Become a Professional Certified Stager (PCS)

SDN's Professional Certified Stager accreditation program begins with an intense three-day course focusing on one of the most in-demand services in today's real estate and decorating markets. This highly lucrative service allows you to connect and develop relationships with homeowners and agents. During this workshop, you will learn essential staging elements plus understand decorating to sell vs. decorating to live. The program incorporates classroom time with fieldwork to hone your skills. Tool kits, one-hour coaching, marketing help and more!

Who Should Attend?

Aspiring Decorators and Stagers, Interior Designers, Interior Decorators, Redesigners, Stagers, Color Consultants, Drapery Workrooms and others.

What is the Course Like?

Intensive 3-day class blending classroom and fieldwork in actual homes.

When is the Next Course?

April 20-22, Kirkland WA

May 12-14, Phoenix AZ

WHAT IS THE COST

$ 1595 for the 3 day event. If you have taken the Certified Color Consultant Course or register for the CCS with this course, you will receive a $200 credit for taking both.

Class Agenda

Staging

The What, How, and Why of Staging
Staging with a Decorator’s Eye
The 12 Step Staging System
Validating Pricing with Staging
Selling Wall, Floors, Windows, and Doors
Perception versus Reality
The Impact of Color on Staging
Building Client, Realtor, and FSBO Relationships
Staging Proposals and Contracts
Benefits of Realtor and Zillow.com
Staging in the Zone™
Accessorizing to Sell 
Space Planning to Sell
Tools to Make Your Job Easier and Safer
Building a Portfolio-Photography Tips
Building an Inventory and Working with SDN's  Shared Rental Pool
Conducting a Walk and Talk
What to Buy and What to Rent 
Creating your Staging Packages
Pricing a Job

Marketing

Business Start-up Guide- licenses, tax id, insurance

Naming your Business

Identifying your Target market

Pricing your Services

Marketing on a Budget 

Press Releases, Blogs, Websites, Branding

Kindred Spirit Marketing

Presentations that Rock and Attract Clients

Advertising-Free, How to Attract Media Exposure- Print Advertising

 

Your Instructor: JoAnne Lenart Weary

 

JoAnne is a 40 year veteran of the design, decorating and staging industry. In addition to residential design, she started The Decorating and Staging Academy in 1999. 

 

JoAnne has appeared on HGTV, was featured in recurring segments for ABC affiliate, WJET, and is the developer of the Confident Color System Certification Class, the Confident Consultation System and many other tools to help a decorating professionals do their job more effectively.

 

She writes for many industry publications and is the co-author of The Decorators Reference and Resource Guide. JoAnne will soon be launching the DIY-Decorate It Yourself and Decorating Coach program.

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