ABOUT STAGING & DESIGN NETWORK
However you found us, we're glad you've discovered this community of stagers, builders, realtors, and decorators. Get ready to be powered up by sharing resources with a network full of endless talent and innovative ideas!
Staging & Design Network was founded in 2015, by Tricia Tomlinson as a solution to finding, buying, managing and moving ALL the different styles of furnishings needed to stage a home. As a Broker and Professional Stager, she knew if she was having problems, so were others. With the help and support of co-founder Sharon Rowley, they set out to find solutions for problems Agents, Stagers, and Designers face every day. Tricia discovered she was struggling to manage the mountain of inventory she accumulated while staging multiple listings. Sourcing, packing, and hauling was becoming a full-time ordeal that took her away from clients and design time; her favorite part. She needed a way to access more furniture and better utilize the pieces she owned that were sitting in her garage. The idea was to SHARE RESOURCES! with others who had the same problems. She did some research and created a business model to do just that, but quickly realized it would be impossible without the technology to track everyone’s inventory. When she couldn’t find a suitable piece of software to handle such a task, she gathered the financial resources to develop proprietary technology, and Staging & Design Network was born. Since its inception, the company has grown significantly.
"No matter how much inventory I purchased, I was never going to have the right piece for every home,” said Tomlinson, now CEO of Staging & Design Network. “I knew I couldn’t be the only one. The stager, who may also be a realtor or even a seller, often runs out of inventory or needs help managing all the furniture they are not using.” This is where SDN steps in. We collectively manage furniture and decor, much of which is owned by members in the network. Each item is brought into its climate-controlled warehouse and vetted for quality. Barcodes are created, high-quality images are taken and uploaded to SDN’s website. At this point, the member has a full account view of their items and can opt in to share their inventory with others. Whenever an item is rented or sold in SDN’s unique Shared Rental Pool, the member earns income. SDN’s digital platform facilitates this entire process. In addition, SDN augments member-owned inventory with over a million dollars of additional inventory in their 3 locations in Kirkland and Everett, WA and Phoenix, AZ.
“We use our network as a win-win for everyone,” shares Tomlinson. “Your own staging options increase exponentially, and you are letting your furniture work for you by having us market it to others.” This system not only expands design opportunities, but it also helps eliminate the cost of staging that many companies take in-house. SDN has a buying center for model merchandising and for supplementing the rental pool. Delivery, set-up, destaging, and will call are all options. "We are a network, not a staging company,” she clarifies. “We showcase our members who are very talented and have the resources to provide the appropriate types of furnishings needed for any home at any price point.” Membership is made up of professional stagers, realtors, builders, interior designers, large developers, and anyone who owns appropriate furniture and wants to earn income or beautify a home for sale. SDN’s mission is to partner with others to share resources, grow their business, and inspire design. Sharing opens up the opportunity to appropriately stage homes with the right kinds of pieces - which help stagers grow their businesses and inspire design.
In addition, SDN has added an Education component to further support their membership. Offering Complimentary, Professional Development, CE, and Certification Classes presented and developed by industry powerhouse, JoAnne Lenart-Weary.